How CMOs can build an AEO strategy that increases AI visibility

barry@marketinghouse.se (Barry O´brien) — Thu, 09 Jul 2026 14:16:59 GMT

AI search visibility doesn't happen by accident

As AI-powered search becomes part of everyday decision-making, many marketing leaders are asking the same question:

What is AEO - Answer Engine Optimisation and why should CMOs care?

barry@marketinghouse.se (Barry O´brien) — Wed, 01 Jul 2026 12:47:51 GMT

The next evolution of search has already started

For more than two decades, marketing leaders have focused on one primary goal when it comes to digital visibility - ranking in Google, appearing on the first page of their search results.

AI Search Visibility

How CMOs can build an AEO strategy that increases AI visibility

AI search visibility doesn't happen by accident

What is AEO - Answer Engine Optimisation and why should CMOs care?

The next evolution of search has already started