Have you ever wondered why some companies and their employees are so visible here on LinkedIn? Both the #socialboss and the #socialemployee.
📌 There is probably a strategy behind it and you who are a boss, you have to lead by example.
📌 Too many top level managers don´t even care about beeing active, don´t post, and think they don´t have the time.
📌 Make time - as the younger the top managers are - the more likely they have already adapted of beeing active here .
📌 And what about you competitors, lets say they adapt this strategy - what would this do to your brand, to your sales results etc. ?

In the digital age, LinkedIn stands as the coliseum of professional networking, where gladiators of industry clash, collaborate, and conquer. However, even the mightiest warriors—our employees and bosses—sometimes need a nudge into the arena. Here's why they should dive in and how to make it happen.i

I have since 2008, helped helped C-level managers, entrepreneurs, marketeers and entrepreneurs crack the code on how to use LinkedIn and get thought leadership, brand awareness, traffic to the web and increased lead conversation.

Its getting harder and harder for companies to reach out with its content via their company pages on LinkedIn as well as the other social media platforms. So we need to rethink and get help from the most powerful resources we have - the employees. But for doing this you the boss - must lead by example.

And learn how to use LinkedIn, and encourage the employees, open doors, endores people and act as a Thought Leader. This is a top-bottom-strategy. And for those companies who already realise this get ten times more visibility from their content, and totally much better ROI.

This blog post is primary for you who are a c/level manager,  a boss and active now and then on LinkedIn. But also for you who are a Marketing Manager producing the content for the company to be spread around. And for you who are a HR-manager, who also play an important roll here, as jobs are posted here, employer brand strategies need to be talked about as well as your culture, yeah?

The Importance of Being Social : Employees and Bosses Edition

Before we unveil the grand strategy, let's understand why having social employees and bosses on LinkedIn isn't just good; it's gold.

1. Brand ambassadors by Day, Super Connectors by Night
Employees and bosses active on LinkedIn serve as brand ambassadors. Their networks become your playground, offering unparalleled reach and engagement opportunities.

2. The human touch
People trust people, not faceless corporations. Seeing the faces behind a brand builds trust and authenticity, transforming your company into a living, breathing entity.

3. Recruitment revolution
The best talent wants to work with the best. A visible, engaging presence by your team on LinkedIn attracts top-tier professionals like moths to a flame.

4. Knowledge sharing central
Sharing insights and industry news makes your team thought leaders, placing your brand at the forefront of innovation.

5. Networking nirvana
Connections lead to opportunities. Being active on LinkedIn opens doors that would otherwise remain closed, from partnerships to new markets.

With the why out of the way, let's dive into the how.

Here's your 10-point strategy to get your team LinkedIn-ready and eager to engage.

1. Lead by example
If the boss loves LinkedIn, chances are, the team will too. Leaders should be active, sharing successes, insights, and engaging with content.

2. Make it a Game
Who doesn't love a good competition? Encourage activity by gamifying the process. Think leaderboards, rewards for most shares, or engaging posts.

3. Educate and empower
Offer LinkedIn training sessions. Cover the basics, the benefits, and best practices for engaging content. Knowledge is power, and power leads to posts.

4. Content creation days
Dedicate time for your team to create LinkedIn content. Make it fun, provide snacks, and let the creativity flow.

5. Celebrate successes publicly
Share and celebrate achievements on LinkedIn. Tag involved employees and encourage them to do the same. Nothing breeds success like recognition.

6. Personal branding workshops
Help employees understand the value of their personal brand and how to cultivate it on LinkedIn. Your company's brand will soar alongside.

7. Encourage cross-departmental engagement
Break down silos. Encourage different departments to share and engage with each other's content, broadening your internal network.

8. Provide shareable content
Make it easy for your team. Provide them with ready-to-post content about your company's news, products, or services.

9. Set clear goals and metrics
Define what success looks like. Whether it's a number of posts, engagement rates, or new connections, having clear targets motivates action.

10. Feedback loop
Create a culture of feedback where employees and bosses can share what works and what doesn't. Adapt and evolve your LinkedIn strategy based on real insights.

Becoming a #socialemployee or a #socialboss on LinkedIn doesn't just enhance your brand; it transforms your team into a powerhouse of industry influence and connectivity. By following these ten steps, you're not just encouraging activity; you're fostering a culture of engagement, innovation, and visibility. So, let the LinkedIn games begin and may the odds be ever in your favor—or at least, in your network's reach.